Your tribe of customers and potential customers builds as they download a tiny application onto their phone.

The downloadable application has a feature rich menu, including global "free" texting.

The technology behind Tex2 is tried and tested, with over half a million users in seventy four countries, largely thanks to word-of-mouth recommendation and viral spread.

Tex2 is powerful and flexible, it is designed to be adapted, fine tuned, re-branded and re-skinned to match your marketing and brand strategy.

Simply put, we harness the power of the mobile to get you closer than you ever thought possible to customers. We provide:

Virtually free texting - The BBC called us "The Skype of texting". Let your customers text each other for free under your brand.

Customer interaction - Provide up to the minute news & special offers; competitions; voting; blogging and even "My Space" functionality.

Promote offers - Send regular updates which could include images, video and interactive links for instant response.

Free email address - You.re effectively turning any user's mobile phone into a "BlackBerry" - send messages to and from a PC.

Click and buy - Users can react immediately to special offers. They can buy, instantly, through their mobile - using a credit or prepaid card.

Free texting for your community is often a core feature of the Tex2 offer.

We send text messages across the mobile internet. Bypassing the network's SMS mechanism means messages cost just a fraction of a penny to send. The cost is so small that they are virtually free.

And here's the really clever bit - because you need to download the application to send and receive free texts, your brand isn't confined to your customer's mobiles. It spreads, virally, to their friends and family as they text each other.

However, Tex2 now has a whole menu of mobile functionality to create a new community with your brand at its very heart. A community that engages, interacts and transacts with you.

Our multimedia platform lets you send regular targeted promotions to your community, these can include images, video and hyper-links. And if people like what they see on the screen of their mobile, they can buy. Instantly and securely. For example, users can:

- receive news feeds

- find out about what's on and where

- vote on anything - issues, pictures, sound clips etc

- enter seasonal competitions

- read blogs and create their own

- create their own mobile "MySpace"

- browse products or promotions

- receive promotional coupons and e-vouchers

- add credits to a virtual wallet

- respond directly to special offers

Also you will be able to interact with your community by sending targeted interactive text messages to your users and then tracking their response.

Tex2 lets your community click and buy from their mobiles.

You can deliver special offers, or save and redeem rewards. You can even set up a loyalty programme to deliver: points, cash-back, or free SMS and voice minutes.

Tex2 can be linked to an existing loyalty card scheme or we can create a card programme for you. A linked card makes buying easy. One click to respond, buy and have goods sent the following day to the customer’s home address.

The account balance can be viewed and managed through Tex2. The card itself can be topped up by bank transfer, credit card, at the post office or in stores.